- In 1998, the two luxury brands were bought from Vickers, their owner since 1980, by Volkswagen AG for £430 million, after a last-minute bid against BMW. The surprise is very bitter for the managers of the Bavarian brand, beaten to the post by its great rival. However, BMW has the means to prevent Volkswagen from profiting from its acquisition. Firstly, it has recently supplied components for the British group's new range, including V8 engines for the Bentley Arnage and the V12 for the Rolls-Royce Silver Seraph; VAG would not have time to develop the necessary elements if BMW threatened to interrupt its deliveries. Second, the “Rolls-Royce” brand and its logo are not included in the elements acquired by VW; their rights belong to Rolls-Royce plc, the aerospace division, which licensed them to BMW for £40 million. Volkswagen, although owner of all the assets, cannot produce Rolls-Royces, blocking the situation.
- Since 2004, the Bentley Continental GT has enabled a very strong recovery in sales, rising from 995 in 2003 to 6,576 in 2004, then to more than 10,000 in 2006 (45% of which were in the United States). In the fall of 2006, the manufacturer presented two new convertibles, the Bentley Azure and the Continental GTC, made respectively on the basis of the Arnage and the Continental GT. Both the Azure and Arnage models retain the 6.75L V8 engine. Both are manufactured at the historic Crewe site. The Bentley Mulsanne, presented in August 2009 at the Peeble Beach Concours d'Elegance in Monterey (California), succeeds the Arnage.